Explore Bravo
Paper Towels

Q: Why is Bravo better for the environment?

Bravo paper towels are made using cellulose fibers from recycled paper pulp, making them more sustainable and eco-friendlier and those fibers are not bleached, retaining their natural tan color.

Q: How much recycled fiber is there in Bravo?

Bravo paper towels are made with 75% recycled fiber.

Q: Why is Bravo tan colored?

Bravo is tan because the fibers are not bleached like with other white paper towels.

Q: Does Bravo contain dyes, chlorine or bleach?

Bravo does not contain any dyes, bleach, or elemental chlorine, making them less harmful to the environment.

Where performance meets sustainability

Meet American-made Bravo Paper Towels, the overachievers of the paper towel world. Eco-friendly yet high-performing, they clean like cloth and can be reused without falling apart. Even better, they’re made with 75% recycled fiber, so they’re giving yesterday’s paper a much more useful second act.

Bravo Paper Towels are available in 6-pack triple rolls at Target stores nationwide and on Target.com, with single rolls offered at Sendik’s and Woodman’s. Featuring Conserve-A-Size sheets, Bravo Paper Towels let you use just what you need for any mess.

Where to buy

6-Pack

Single Roll

A smarter paper towel, by design

Bravo Paper Towels work harder and smarter while leaving a lighter footprint.

Made from 75% recycled fiber

Bravo Paper Towels take sustainability seriously. Using proprietary technology, we transform post-consumer waste into high-performing paper towels, giving used materials a second life while reducing landfill waste.

90% more sheets in a smaller roll

Larger roll size doesn’t equal better performance. Bravo single rolls deliver 90% more sheets than the leading brand, all in a more compact design that takes up less space in storage and on shelves.

Fragrance & dye-free

Bravo Paper Towels are designed to be food and family safe and made without dyes, fragrances, or elemental chlorine. That means a cleaner, simpler towel you can use worry-free in kitchens, dining spaces and anywhere life gets a little messy.

How we stay sustainable

Confident cleaning anywhere

No matter the mess, Bravo Paper Towels are durable enough for tough scrubbing and gentle enough for sensitive skin and surfaces.

Appliances

Kitchen Counters

Bathroom

Hands & Face

Dining Tables

Mudroom Messes

Dishes

Appliances

Kitchen Counters

Bathroom

Hands & Face

Dining Tables

Mudroom Messes

Dishes

Where to buy

Remarkable strength

No more towels falling apart mid-cleaning. High-performance Bravo Paper Towels are 3x stronger when wet than other kitchen towel brands made with recycled content, helping them stay intact while scrubbing.

You can even give a sheet a quick rinse under running water and keep going, giving you more cleaning power with fewer towels used.

Impressive absorbency

No more wiping messes around. More absorbent than the leading recycled fiber brand, Bravo Paper Towels tackle spills fast, pulling liquid in instead of pushing it around.

It all comes down to our proprietary paper technology, engineered to boost strength and absorbency and deliver superior performance.

*Than other kitchen towel brands made with recycled content.

Frequently asked questions

Why does Bravo perform better than competitors paper towels?

The difference is how the paper towel is made. Most paper towels are made of standard (or virgin) paper made from the pulp of softwood trees, and those fibers are then bleached to create a uniform white color.

The key difference is that Bravo paper towels are made with cellulose fibers from recycled paper pulp, which is infused with a special binder that gives it superior absorption capacity, wet strength, and durability.

Why is Bravo better for the environment?

How much recycled fiber is there in Bravo?

What kind of recycled fiber is there in Bravo?

Bravo Paper Towels contain cellulose fibers made from recycled paper pulp. The recycled pulp is made of used paper which has been processed to be re-used, and much of these days is tan paperboard from shipping packaging. Most of the paper towels on the market are made using standard, virgin pulp which does not contain any recycled content and is made directly of the pulp of trees.

Why is Bravo tan colored?

How is Bravo smaller than competitors with 90% more sheets?

Some of the paper towels in the market have packages that are filled with more air to make the towels appear to be thicker and feel softer. As a result, the rolls look like they have more sheets, however, when you look at the sheet counts, you’ll find that they have less.

Bravo compresses our rolls so our packages contain as little air as possible (without negatively affecting performance) to further reduce the environmental impacts of shipping normally bulky paper towels, as well as enabling easier home storage.

Does Bravo contain dyes, chlorine or bleach?

★★★★★

“These paper towels are the best!!! They are amazing quality. They are more cloth like feel than paper. I will go out of my way to buy these any day”

“This is the only brand of paper towels I have bought in the past year, and I plan to keep it that way! The most cloth-like paper towel I have ever used, AND it’s eco friendly?! Yes, please!”

“These paper towels are much denser and stronger than regular ones - so much so, you use less and can even reuse like a cloth. I am no longer going through paper towels like I did with the usual ones you see at stores.”

“These towels are amazing… we go thru paper towels like crazy in my household but one roll lasts forever. Very absorbent and texture is very soft.”

“If you are making the decision to buy an ecofriendly paper towels these ones are very good. Each roll is extremely dense, this is the most durable paper towel I have likely seen.”

“Absolutely loved these Bravo paper towels — truly PHENOMENAL. I wasn’t expecting to be this impressed, but they seriously exceeded my expectations.”

“I used just one sheet to wipe down my entire kitchen counter, and it could still keep going without tearing or getting soggy. They don’t fall apart when wet like some other brands I’ve tried.”

“My new favorite paper towels! Not only are they exceptional paper towels for cleanups and regular use on my vanity, but anywhere around the house.”

“I love the texture of the paper towels. They are super soft. I have tried an array of paper towels over the years and these ones by Bravo are by far the best ones.”

“I can honestly say this is probably one of the best products I have ever reviewed. These paper towels are extremely durable and absorb like cloth. Not to mention how long they last. That is what really impressed me.”

“These Bravo paper towels are made with recycled materials and are incredibly soft. I wasn’t expecting them to be as soft as they are. They’re also very durable and hold up well to reuse.”

“Omg these towels are SO SOFT I’m shocked. The quality is insane I’m actually excited to clean with these lol. I won’t have to go through half a roll to clean up. It feels almost like fabric.”

“These are the softest towels I’ve ever used! They’re very thick and durable too. The sheet sizes offer a pretty big surface area compared to others as well. Very easy to clean surfaces or like me, vegetables!”

Explore Bravo
Paper Towels