Our Story

A Commitment to Sustainability & Innovation

Sustainably designed, and thoughtfully made Bravo Paper Towels strike the right balance of strength, softness and absorbency. Superior performance and a responsible approach keep customers coming back.

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Cleaning for the unexpected

No matter how unexpected, surprising or even magical the mess, Bravo delivers a strong, sustainable and reliable clean.

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Rooted in quality

From the beginning, our focus has been on doing things right, innovating to create dependable, sustainable paper towels that deliver when others fall short.

Decades of innovation

For over 20 years, Bravo’s parent company, Sellars, has conducted endless testing and innovation to transform post-consumer waste, from curbside recycling to office scraps, into high-performing, best-in-class products. Sustainability and responsible stewardship are at the heart of everything we do.

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Leading the way in sustainable solutions

Creativity and a customer-first mindset drive our innovation, earning us 20 U.S. and 33 international patents. We never settle, pioneering products like the first proprietary wiper made with 75% recycled fibers showcase our commitment to excellence.

How we stay sustainable

★★★★★

“These paper towels are the best!!! They are amazing quality. They are more cloth like feel than paper. I will go out of my way to buy these any day”

“This is the only brand of paper towels I have bought in the past year, and I plan to keep it that way! The most cloth-like paper towel I have ever used, AND it’s eco friendly?! Yes, please!”

“These paper towels are much denser and stronger than regular ones - so much so, you use less and can even reuse like a cloth. I am no longer going through paper towels like I did with the usual ones you see at stores.”

“These towels are amazing… we go thru paper towels like crazy in my household but one roll lasts forever. Very absorbent and texture is very soft.”

“If you are making the decision to buy an ecofriendly paper towels these ones are very good. Each roll is extremely dense, this is the most durable paper towel I have likely seen.”

“Absolutely loved these Bravo paper towels — truly PHENOMENAL. I wasn’t expecting to be this impressed, but they seriously exceeded my expectations.”

“I used just one sheet to wipe down my entire kitchen counter, and it could still keep going without tearing or getting soggy. They don’t fall apart when wet like some other brands I’ve tried.”

“My new favorite paper towels! Not only are they exceptional paper towels for cleanups and regular use on my vanity, but anywhere around the house.”

“I love the texture of the paper towels. They are super soft. I have tried an array of paper towels over the years and these ones by Bravo are by far the best ones.”

“I can honestly say this is probably one of the best products I have ever reviewed. These paper towels are extremely durable and absorb like cloth. Not to mention how long they last. That is what really impressed me.”

“These Bravo paper towels are made with recycled materials and are incredibly soft. I wasn’t expecting them to be as soft as they are. They’re also very durable and hold up well to reuse.”

“Omg these towels are SO SOFT I’m shocked. The quality is insane I’m actually excited to clean with these lol. I won’t have to go through half a roll to clean up. It feels almost like fabric.”

“These are the softest towels I’ve ever used! They’re very thick and durable too. The sheet sizes offer a pretty big surface area compared to others as well. Very easy to clean surfaces or like me, vegetables!”