FAQs Archive - Bravo Paper Towels

Q: Bravo is smaller in size yet has 90% more sheets than competitive brands. How is that possible?

Some of the paper towels in the market have packages that are filled with more air to make the towels appear to be thicker and feel softer. As a result, the rolls look like they have more sheets, however, when you look at the sheet counts, you’ll find that they have less. Bravo compresses our rolls so our packages contain as little air as possible (without negatively affecting performance) to further reduce the environmental impacts of shipping normally bulky paper towels, as well as enabling easier home storage.

Q: Why is Bravo tan colored?

Bravo is tan because the fibers are not bleached like with other white paper towels.

Q: Why does Bravo perform better than competitor's paper towels?

The difference is how the paper towel is made. Most paper towels are made of standard (or virgin) paper made from the pulp of softwood trees, and those fibers are then bleached to create a uniform white color. The key difference is that Bravo paper towels are made with cellulose fibers from recycled paper pulp, which is infused with a special binder that gives it superior absorption capacity, wet strength, and durability.