Committed to
greener cleaning

Q: Why is Bravo better for the environment?

Bravo paper towels are made using cellulose fibers from recycled paper pulp, making them more sustainable and eco-friendlier and those fibers are not bleached, retaining their natural tan color.

Q: How much recycled fiber is there in Bravo?

Bravo paper towels are made with 75% recycled fiber.

Q: Why is Bravo tan colored?

Bravo is tan because the fibers are not bleached like with other white paper towels.

Q: Does Bravo contain dyes, chlorine or bleach?

Bravo does not contain any dyes, bleach, or elemental chlorine, making them less harmful to the environment.

Better for the home
& the earth

Sustainability isn’t just a buzzword to us, it’s a lifestyle. We built our brand around the promise of helping to maintain a greener world and healthier, cleaner spaces.

Bravo Paper Towels are crafted with 75% recycled fibers sourced from cardboard and other post-consumer waste. Our proprietary process creates a uniquely strong, absorbent and high-performance product.

Unlike many brands that use virgin pulp, Bravo Paper Towels use recycled cellulose fibers, helping reduce waste, save trees and create a cleaner, more sustainable future.

Where to buy

recycled boxes stacked representing what bravo towels are made from

Reinventing post-consumer waste

Cardboard Boxes

Our signature natural color is a direct result of the recycled cardboard in every roll.

Curbside Recycling

Every day is recycling day for us. Post-consumer paper recycling gets a whole new use.

Office Waste

What leaves the office shredder today could be cleaning your counters tomorrow.

What keeps us greener

We’re committed to making choices that support a healthier planet without compromising performance. From materials to packaging and beyond, every part of our products are designed with sustainability in mind.

Conserve-A-Size Model means less waste

Designed with waste reduction in mind, you have flexibility to choose exactly how many sheets you need without using more than necessary.

Naturally colored from recycled paper pulp

Our recycled pulp comes from carefully processed paper, much of it tan paperboard from shipping packaging. Free of dyes, bleach and chlorine, Bravo Paper Towels are gentler on the environment.

top view of towels in packaging showing the inner parts are also recycled

Sustainable from the inside out

Our commitment goes beyond the sheet itself. The inner core is also made from recycled materials, reinforcing our sustainability at every layer.

Smaller shipping & carbon footprint

We also reduce our environmental impact through thoughtfully designed, compressed packaging that helps minimize our shipping footprint for more packages in each delivery.

Conserve-A-Size Model means less waste

Designed with waste reduction in mind, you have flexibility to choose exactly how many sheets you need without using more than necessary.

Naturally colored from recycled paper pulp

Our recycled pulp comes from carefully processed paper, much of it tan paperboard from shipping packaging. Free of dyes, bleach and chlorine, Bravo Paper Towels are gentler on the environment.

Sustainable from the inside out

Our commitment goes beyond the sheet itself. The inner core is also made from recycled materials, reinforcing our sustainability at every layer.

Smaller shipping & carbon footprint

We also reduce our environmental impact through thoughtfully designed, compressed packaging that helps minimize our shipping footprint for more packages in each delivery.

See the products

Responsibly Made in the USA

Bravo Paper Towels are manufactured in Milwaukee, WI. By producing our paper products domestically, not only do we support local jobs and the economy, but we also help reduce the environmental impact of long-distance shipping.

Where to buy

Responsibly Made in the USA

Where to buy

Frequently asked questions

Why does Bravo perform better than competitors paper towels?

The difference is how the paper towel is made. Most paper towels are made of standard (or virgin) paper made from the pulp of softwood trees, and those fibers are then bleached to create a uniform white color.

The key difference is that Bravo paper towels are made with cellulose fibers from recycled paper pulp, which is infused with a special binder that gives it superior absorption capacity, wet strength, and durability.

Why is Bravo better for the environment?

How much recycled fiber is there in Bravo?

What kind of recycled fiber is there in Bravo?

Bravo Paper Towels contain cellulose fibers made from recycled paper pulp. The recycled pulp is made of used paper which has been processed to be re-used, and much of these days is tan paperboard from shipping packaging. Most of the paper towels on the market are made using standard, virgin pulp which does not contain any recycled content and is made directly of the pulp of trees.

Why is Bravo tan colored?

How is Bravo smaller than competitors with 90% more sheets?

Some of the paper towels in the market have packages that are filled with more air to make the towels appear to be thicker and feel softer. As a result, the rolls look like they have more sheets, however, when you look at the sheet counts, you’ll find that they have less.

Bravo compresses our rolls so our packages contain as little air as possible (without negatively affecting performance) to further reduce the environmental impacts of shipping normally bulky paper towels, as well as enabling easier home storage.

Does Bravo contain dyes, chlorine or bleach?

★★★★★

“These paper towels are the best!!! They are amazing quality. They are more cloth like feel than paper. I will go out of my way to buy these any day”

“This is the only brand of paper towels I have bought in the past year, and I plan to keep it that way! The most cloth-like paper towel I have ever used, AND it’s eco friendly?! Yes, please!”

“These paper towels are much denser and stronger than regular ones - so much so, you use less and can even reuse like a cloth. I am no longer going through paper towels like I did with the usual ones you see at stores.”

“These towels are amazing… we go thru paper towels like crazy in my household but one roll lasts forever. Very absorbent and texture is very soft.”

“If you are making the decision to buy an ecofriendly paper towels these ones are very good. Each roll is extremely dense, this is the most durable paper towel I have likely seen.”

“Absolutely loved these Bravo paper towels — truly PHENOMENAL. I wasn’t expecting to be this impressed, but they seriously exceeded my expectations.”

“I used just one sheet to wipe down my entire kitchen counter, and it could still keep going without tearing or getting soggy. They don’t fall apart when wet like some other brands I’ve tried.”

“My new favorite paper towels! Not only are they exceptional paper towels for cleanups and regular use on my vanity, but anywhere around the house.”

“I love the texture of the paper towels. They are super soft. I have tried an array of paper towels over the years and these ones by Bravo are by far the best ones.”

“I can honestly say this is probably one of the best products I have ever reviewed. These paper towels are extremely durable and absorb like cloth. Not to mention how long they last. That is what really impressed me.”

“These Bravo paper towels are made with recycled materials and are incredibly soft. I wasn’t expecting them to be as soft as they are. They’re also very durable and hold up well to reuse.”

“Omg these towels are SO SOFT I’m shocked. The quality is insane I’m actually excited to clean with these lol. I won’t have to go through half a roll to clean up. It feels almost like fabric.”

“These are the softest towels I’ve ever used! They’re very thick and durable too. The sheet sizes offer a pretty big surface area compared to others as well. Very easy to clean surfaces or like me, vegetables!”

Committed to
greener cleaning

Better for the home
& the earth